Ind Coope Double Diamond was one of a handful of bland, over-processed kegged beers that would inspire the creation of the Campaign for the Revitalisation of Ale (later 'Real Ale') in 1971. As a brand Double Diamond goes back much further than the 60's, but I'm confident that these Darts flights were produced to advertise the 'classic' 60's keg version at a time when Ind Coope had pretentions of developing Double Diamond as a national brand. The Darts shown here are by Unicorn, originally retailed by R J Ward of Great Yarmouth, and quite chunky by today's standards.
Still in the Midlands, Offilers' were Derbys premier brewers until bought up and closed by Charringtons in the 60's. Judging by the attire of the lady perched on a bar stool, these cards date from the 1950's, and were made for the brewery by John Waddington Ltd, the worlds largest manufacturer of playing cards at the time. |
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